James Ferrell

Web Designer

Many "buzzwords" are actually useful, in that they name concepts that were previously unnamed. And then, there is "thought leadership". Yuck.

Jessica O'Brien

Social Marketing Manager

Maven, maverick, guru - really anything that has been adhered to the title of social marketing managers. We prefer Social Ninja, thanks.

Amanda Tramont

Account Manager

Viral. It's been so overused that it no longer has real meaning. We need a new word that packs a punch & hasn't been run into the ground.

Carolyn Rodgers

Graphic Designer

"H2H" or anything with "human" in the phrase. Advertising should always connect with people.

Jake Johnston

Copywriter

Clickbait in general. You won't believe the simple reasons why I hate all clickbait headlines with a passion (number 11 will shock you!)

Next up:
blog/series/berman140:
Describe the last memorable ad you saw and why it was effective