I can't look at messaging out in the world without trying to uncover the strategy driving the creative. Who are they going after? Why? Is it working or not?
Jessica O'Brien
Social Marketing Manager
I now noticed how everything is phrased in order to elicit a certain reaction. Opinions are formed because of good (or bad) advertising.
James Ferrell
Web Designer
I'm much more likely to cringe at bad ads.
Amanda Tramont
Account Manager
I've learned to take risks and appreciate different points of view. Sometimes the road less traveled produces the most captivating work.
Carolyn Rodgers
Graphic Designer
Working in advertising has made me question the world more. I tend to be more actively critical and ask why things are the way they are.