Berman | Blog

Custom Keyboard Commands for Keynote: A Designer's Guide
Written by jferrell
Getting your good thing noticed: Focus on your why
Written by jberman in Marketing as a force for good
The moral case for persuasive creative work
Written by jberman in Marketing as a force for good
Being there is not enough
Written by jberman
The ingredients of a rock star creative partner
Written by eeby
5 mistakes you're making when applying for a job in advertising (or any other field)
Written by jobrien
What is one aspect of marketing that you find gets an undeserved bad rap?
Written by Berman Team in Berman140
What's your favorite website to go for work inspiration?
Written by Berman Team in Berman140
What advertising buzz word or phrase are you ready to retire?
Written by Berman Team in Berman140
Describe the last memorable ad you saw and why it was effective
Written by Berman Team in Berman140
What's your go-to song you play while you work to help you focus?
Written by Berman Team in Berman140
What's the most important element of agency culture?
Written by Berman Team in Berman140
How do you avoid getting burned out in your work?
Written by Berman Team in Berman140
What books do you recommend to spark creativity?
Written by Berman Team in Berman140
What are the two most important factors in a successful advertising campaign?
Written by Berman Team in Berman140
What's one great agency workplace habit that students need to start practicing today?
Written by Berman Team in Berman140
How has working in advertising changed how you interact with the world?
Written by Berman Team in Berman140
How would you describe your job and work responsibilities to yourself at age 5?
Written by Berman Team in Berman140
What's one thing a teacher or mentor told you before college that you use in your work every day?
Written by Berman Team in Berman140
What's your favorite red, white, and blue brand?
Written by Berman Team in Berman140
What's one pet peeve about advertising targeting women?
Written by Berman Team in Berman140
What is one thing you do outside of work that makes you a better creator?
Written by Berman Team in Berman140
What's your biggest impediment to creativity?
Written by Berman Team in Berman140
What word would you ban?
Written by Berman Team in Berman140
What is good work?
Written by jberman
The confusing situation of St. Patricia's Day
Written by jobrien
Get your foot in the door: 5 tips to secure the interview
Written by jobrien
5 mistakes young brands make on social media
Written by slaconte
5 ways to beautify your desktop
Written by Berman Team
Five minute read: Why most MassChallenge finalists fail marketing
Written by eeby
Making order in the midst of chaos
Written by eeby in Top 3 challenges of marketers in young companies and tips to overcome them
How to overcome lack of support from the top
Written by eeby in Top 3 challenges of marketers in young companies and tips to overcome them
5 signs your website needs attention
Written by jferrell
How to achieve big goals with small budgets
Written by eeby in Top 3 challenges of marketers in young companies and tips to overcome them
An introduction
Written by eeby in Top 3 challenges of marketers in young companies and tips to overcome them
Kick-ass KickStarters
Written by jobrien
12 American innovations you probably take for granted
Written by jberman
7 startup office and lab spaces in Boston worth noting
Written by jobrien
Fathers Day gift guide for the startup dad
Written by eeby
Why I hate the phrase “Fix it in post”
Written by jobrien
The discipline of self-teaching: Learning a new craft
Written by jferrell
Cheerleading as a management style: Leading unselfishly
Written by eeby
Design ethics: What’s cheating, what’s distasteful, and what’s okay
Written by eeby
Three takes on Superbowl advertising
Written by Berman Team
A few of my favorite things, and why they don’t matter: Subjectivity vs objectivity in advertising
Written by eeby
Your positioning vs. your why
Written by jberman in How to Botch Marketing
Just copy what the category leader says
Written by jberman in How to Botch Marketing
Start by telling people how it works
Written by jberman in How to Botch Marketing
Speak to the industry, not the individual
Written by jberman in How to Botch Marketing
Assume people are eager to hear from you
Written by jberman in How to Botch Marketing
Go before you’re ready
Written by jberman in How to Botch Marketing
How marketing works
Written by jberman
Message before medium
Written by jberman
There is no such thing as cool
Written by jberman
Tell the truth
Written by jberman
Design as a ‘nice to have’ rather than a ‘need to have’
Written by jberman in Why marketing fails
The better mousetrap trap
Written by jberman in Why marketing fails
How it works doesn’t matter yet
Written by jberman
Nobody cares, and why that’s a good thing
Written by jberman

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