Jeff Berman
Principal
1. Know your audience. Why should they care? 2. Know the core truth of the brand. 3. Remember no one eagerly anticipates your message.
James Ferrell
Web Designer
A successful campaign has to connect with the audience on both an emotional and intellectual level.
Erin Eby
Partner
An ad can only be considered successful if it 1. Makes money for your client now and in the future 2. Does that in a responsible, honest way
Carolyn Rodgers
Graphic Designer
Memorable creative and communication of values beyond its subject matter.
Amanda Tramont
Account Manager
Effective targeting and creativity. Without those two things, no one will remember your ad or be able to connect with it.