Erin Eby Partner Too often, women are homogenized and marketing falls into the "make it pink" trap. Messaging to women should be as diverse as women are. Jessica O'Brien Social Marketing Manager Regular women are funny too. According to commercials, either you're girly, or a big name comic. Tina Fey can only endorse so many things. Amanda Tramont Account Manager Our roles have evolved, so why do cleaning product commercials still primarily target women? We should be portrayed in a more aspirational way. Emily Greene Social Media Intern Why do shaving ads feature hairless women? Time to show how products work with models who’ve gone a day or so without shaving their legs. Melanie Miksis Social Media Intern The distorted idea of perfection it represents with digitally edited models. Perfection simply doesn't exist.