Erin Eby

Partner

Too often, women are homogenized and marketing falls into the "make it pink" trap. Messaging to women should be as diverse as women are.

Jessica O'Brien

Social Marketing Manager

Regular women are funny too. According to commercials, either you're girly, or a big name comic. Tina Fey can only endorse so many things.

Amanda Tramont

Account Manager

Our roles have evolved, so why do cleaning product commercials still primarily target women? We should be portrayed in a more aspirational way.

Emily Greene

Social Media Intern

Why do shaving ads feature hairless women? Time to show how products work with models who’ve gone a day or so without shaving their legs.

Melanie Miksis

Social Media Intern

The distorted idea of perfection it represents with digitally edited models. Perfection simply doesn't exist.

Next up:
blog/series/berman140:
What is one thing you do outside of work that makes you a better creator?