Half Half Half Half Half Marathon

26 miles is a long way to run, which is why there are now half marathons. But 13 miles is still borderline crazy. Even 6.5 miles, or 3, or 1.5 is asking a lot.

The Half Half Half Half Half Marathon is reasonable, roughly .826 miles. And that ties in nicely with nonprofit youth writing center 826 Boston, who were looking for a fresh idea for an annual Spring event to bring together donors and volunteers.

So we brought the idea to them. And they liked it, so much they thought it could raise $25,000 right out of the blocks, in just a few weeks. And we said, Really?

On Facebook, volunteers and team members were encouraged to share the campaign on their own social pages using the hashtag #Halfx5Marathon. And they did.

Runners/walkers/amblers shared pictures on social, even smack in the middle of the thing.

We created Crowdrise and Facebook pages that encouraged volunteers and team members to share the campaign on social using the hashtag #Halfx5Marathon. And they did, hundreds of times.

We created Crowdrise and Facebook pages that encouraged volunteers and team members to share the campaign on social using the hashtag #Halfx5Marathon.

And it turns out it worked. 826 raised more than $26,000 to support kids' literacy, and we created a sustainable, annual event.